SEO Engine

Research keywords, score them and save the winners into your SEO content map. Use these to seed briefs and drive on-topic AI drafts. In the menu it appears as Keywords & Audit.

Researching keywords

1. 1Open Keywords & Audit.
2. 2Enter a seed keyword, market, language and industry, then run Scan keywords.
3. 3Choose the keywords to target using the WIN and KD scores.
4. 4Use Create strategy to build a Pillar, Cluster and Satellite structure.
5. 5Select the landing page to save to, then run Save to SEO Map.

Reading the scores

• WIN: a 0 to 100 score that weighs demand, commercial value, relevance, trend, gap and confidence, minus a difficulty penalty.
• KD: keyword difficulty.
• Each keyword is labeled with its intent, funnel stage and role.
• Filter the list by all keywords, selected, approved or BoFU (high conversion).
• The keyword list can be downloaded as CSV or XLSX.

Other tabs

• Content Gap: find keywords competitors rank for that you do not cover yet.
• GSC: see Google Search Console clicks, impressions and average position, check index status and add queries to the SEO Map.
• Rank tracking: add tracked keywords and check their rank on demand.
• AI Visibility: track mentions, citations, visibility and sentiment in AI answers.
• Audit: Scan entire site checks on-page SEO errors, broken links and a speed score.
• External links and backlinks: check whether outbound links in posts are alive, and review your backlinks.