Brand Brain

Paste a customer URL and Brand Brain extracts tone, target readers and proof points. From then on, every AI draft and creative is generated in that brand's tone. In the menu it appears as Brand positioning and Brain AI presets.

What Brand Brain holds

• Brand profile: an overview of the brand and its positioning.
• Knowledge and data: knowledge items for the AI to reference. Each can be shared across markets or tied to one market, and switched on or off.
• Tone of voice: form of address, tone presets, writing style, a standard CTA and forbidden words.
• Author profiles: the people who appear as article authors.
• Customer proof: evidence such as voice of the customer, proof points, objection handling and competitor gaps.

Extract brand context from a URL

1. 1Open Brain AI presets and choose Manage / Add Template.
2. 2Choose Quick fill with AI and paste the customer's website URL under From website URL. You can also fill from a document file or from description text.
3. 3Review the extracted target readers, reader pain points, tone, proof points and more, and edit as needed.
4. 4Set a suggested market and save. Leave it blank to use the template in every market.

Positioning per market

Brand positioning has two layers: a base shared by all markets, and overrides per market. For each market you can set the local target readers, local proof points, words to use and avoid, a tone adjustment and a brand story.

How it is used when writing

• Pick a Brain AI template when creating an article and the draft is generated with that brand context.
• If you do not pick one, the template whose suggested market matches the page's market is used automatically.
• Knowledge items and customer proof pinned to a template are referenced on every generation.