SEO content map

Plan topics as pillars and clusters, linked to pages.

Sample data

The flow replayed with sample data. Use ↻ to play it again.

Plan pillars with supporting clusters. Findings link back to the article or landing page that should cover them, keeping planning and production connected.

The map represents topics as a hierarchy of central pillars with supporting clusters and satellites. Seeing the whole picture of topical coverage makes it clear where you are thin and where pieces overlap.

Each node links to the article or page that should cover it, so the plan doubles as a production brief. Winning keywords found in the SEO Engine can be saved here, flowing on to seed briefs for AI drafting.

  • Pillars with supporting clusters and satellites
  • See topical coverage and spot thin areas
  • Link each node to the article or page that covers it
  • Save winning keywords from the SEO Engine

How it works

  1. 1Create a pillar by entering its keyword and the keywords of its supporting clusters.
  2. 2Select the pillar to open its article board, and set the search intent, target title and keywords for each article.
  3. 3Check the internal link map for missing links and plan links between articles.
  4. 4Open an article from its node to write it, or hand it to AI drafting or automation.

FAQ

Can we import an existing keyword list?

Yes. Import it in bulk and specify parent articles to build nested sub-clusters.

Can we see missing internal links?

Yes. Missing internal links are highlighted on the diagram, so you can plan them and then insert them into the article.

How does it connect to the SEO Engine?

Seed keywords researched in the SEO Engine can be checked for search intent and saved into the map as a pillar, cluster and satellite plan.