Brand Brain
Teach the AI your tone, readers and track record from your site's URL.
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Register your site's URL and Brand Brain reads its pages for your writing tone, the readers you write for, and facts you can cite (figures, service details). You can edit what it extracts, and every later AI draft and creative is generated from it.
Beyond what it extracts, you can register do and don't words, customer evidence such as testimonials, and pinned knowledge you always want referenced. Together these become the AI's memory of the brand, grounding every generation in the right tone and facts.
You can keep presets and templates per market, so the polite register you use for Japan and the phrasing you use overseas stay separate. AI drafting and Design Studio always draw on this Brand Brain when they produce output.
- Extract tone, readers and proof points from a URL
- Register do and don't words and customer evidence
- Pinned knowledge that is always referenced
- Presets and templates per market
How it works
- 1Open Brand Brain, go to Brand Voice, paste the customer website URL and extract.
- 2Review the extracted tone, target readers and proof points, edit them and save.
- 3Register do and don't words plus customer evidence such as testimonials and case studies.
- 4Pin the knowledge that should always be referenced, and set up presets and templates per market.
FAQ
Do we have to fill in every field by hand?
No. The AI reads a website URL, a company description or uploaded documents such as Word files and fills in the fields.
Can we keep certain words out of the copy?
Yes. Words registered as ones to avoid are not used in AI-generated content.
Can the tone differ by market?
Yes. You can keep presets and templates per market, and knowledge tagged to a market is only used for that market.